Services

At Tandem, we design and execute content marketing programs across all platforms. Our team of copywriters can create effective content which includes press Releases, Trend Notes, news Wires, Blog Posts, Instagram Posts, Editorials, FAQ sheets, Key Talk Points, Newsletters, and More we help our clients develop a voice for every audience and every platform. In the media space, it's not what you say but how you say it, it’s not only about how you engage with your audiences but also about how you make them feel and finally about how you keep things simple, effective, and yet creative to get striking results!

At Tandem, we add value to each PR campaign, by outreach to a pool of thought leaders and effective influencers. We develop customised messages to engage with this community, highlighting key performance indicators and innovations that our clients offer. We have enduring, long-term relations with Influencers across our core categories of expertise, to add an important layer of collaborations, expert speak, market insights and industry credibility, as deliverables to our clients.

At Tandem we coach our clients and spokes persons on how to best to interact effectively with media, from phone interview basics to one to one interactions while ensuring brand pillars and key messaging pegs are effectively communicated. We also educate clients on the background and profile of the media title and journalist, before any interview format.

We are on hand to guide clients through any crisis. From understanding facts, crafting timely responses to real-time monitoring of news and social media, from guidance on issues management, contingency planning to media accessibility, and issue of the statement, we counsel our clients effectively to manage a crisis with minimal damage to their reputations. We have vast experience in handling complex media situations in positive circumstances as well as in times of crisis and have built a reputation for excelling despite the odds.

We use insight and creativity to craft true omnichannel, integrated strategies that bring traditional and digital mediums together to tell your brand story. Being a leading lifestyle PR Agency in Mumbai, we are working with clients to correctly position and build successful brands with PR working effectively in conjunction with other marketing disciplines. We work on a well-defined yet nimble brand strategy that affects all aspects of how a brand is perceived and connects with its stakeholders via a mix of storytelling across traditional media & digital platforms, brand engagement programs, third party endorsements, advocacy campaigns, and thought leadership building platforms. Today PR & Communications is all about Strategy that creates maximum Engagement and Emotional Connect that supports and reinforces the Brand Identity. We get brands noticed through social innovation and by supporting the right causes.

Reputation is an invaluable asset for businesses and has high resonance with consumers. We delve deep to understand a company's work culture and ethos to develop a strategy Our customized, integrated communication strategies help engage with internal and external stakeholders with one voice to build and protect corporate reputation. Within this, we also leverage important spokespersons and department heads who bring this ethos to life i.e. CEOs, HR, Marketing, Finance, Tech Heads as well as other stakeholders are portrayed as experts who stand for certain values that mirror and significantly contribute to a client's distinct personality.

Our experts create a unique voice for brands on social media, amplifying the right message to the right audience and develop campaigns that resonate with the brand ethos, in the context of effective social media innovations and action-oriented direct to consumer messaging protocols to ensure social media becomes an important communication, community building, and social listening tool. We are a leading lifestyle PR Agency in Mumbai that aims to deliver a holistic brand experience through effective planning; content curation, conversation monitoring; trend-spotting; community engagement; campaign execution, and evaluation of ROI.