Tandem Blog

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The Role of PR in Brand Building

In today’s fiercely competitive market, Communications & Public Relations (PR) goes beyond mere media coverage; it is a strategic force that drives brand perception and long-term success.

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Media Relations in PR

In today’s complex communications landscape, media relations serve as the foundation for any successful public relations (PR) strategy, particularly for brands in high-end sectors such as beauty, fashion, hospitality, and art.

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