Tandem Blog
Crisis Management 101: How PR Can Save Your Business Reputation
If there’s anything that makes or breaks a business it is reputation it is how they manage crisis. A business’s reputation can be threatened instantly...
Great brands are built with great stories.
What is Tandem Communications? Tandem Communications is a leading PR agency with over 18 years of experience in Public Relations, Brand Strategy, a...
How PR Aids Content Marketing
With over 18 years of expertise in Public Relations, Brand Strategy, and Media Communications, Tandem Communications is a top-tier PR agency. Tandem i...
The Role of Thought Leadership in Modern PR Strategies
The digital world today isn’t just about brands building trust with visibility. It goes one step ahead and also seeks to build credibility. For this,...
Leveraging PR for Startups: Strategies to Make Headlines Without a Big Budget
For a startup to make the right kind of noise in an already crowded marketplace can be tough- especially with limited budgets. But when you bring in P...
PR vs Marketing: What’s the Difference and Why Does It Matter?
PR and marketing are two sides of the same coin. Often people confuse them to be the same or associate a marketing manager to even be a PR specialist....
Building Brand Reputation: How PR Shapes Public Perception
News can spread within seconds and the brand’s reputation alongside it has become more significant than ever. Public relations is a powerful tool a br...
Why PR Is Still Essential in the Age of Influencers and Social Media
When it comes to the digital world, a stand-alone influencer can never get the numbers and “influence” needed to grow. It needs PR to create the neces...
Storytelling is a PR Superpower: Insights from Mumbai’s Top PR Agency
In the bustling metropolis of Mumbai, where competition is fierce and the audience’s attention span is fleeting, standing out as a brand requires more...